The adoption of Java technology for media continues to grow -- fast. On television, tens of millions of viewers are enjoying Java content delivered on Blu-ray Disc, Tru2way, and other digital TV devices, while on the desktop, the lines between local and network computing blur as content steadily migrates into the cloud. Rich Internet applications (RIAs) have changed the software landscape by making it easier to access and share content; creating new business models; and revolutionizing the ways we deliver software and services to the market. We're even seeing traditional applications such as email, calendars, or word-processing software replaced by online equivalents.

Consumers have become increasingly comfortable letting their online activities move into the cloud, and software and content providers are finding new ways of allowing those consumers to access, share, and customize content and enhance their experience. Because so much content lives on the network, demand is exploding for platforms that can enable secure, interactive content, applications, and services that run across a variety of clients.

Java technology is the most widely deployed platform on the planet, with over 85% of desktops and more than 3 billion mobile handsets. And its selection as the software platform for DTV standards worldwide makes it an ideal solution for this migration, providing secure access to a broad range of system capabilities and the ability to handle complex computations.

Consumers are demanding rich, interactive, entertaining experiences that are familiar and intuitive. Developers and designers are looking for platforms and tools, like JavaFXTM technology, that can enable them to work more closely together, incorporating rich animation, media, and scalable fonts and graphics into experiences that can be delivered easily and seamlessly across the spectrum of consumer devices.

Topics include:

• Making the three-screen vision of unified experiences across computer, TV, and mobile device a reality -- best practices, case studies and implementations
• Successfully addressing key development challenges such as integration costs and software consistency across devices
• Using scripting languages and tools such as JavaFX technology for the creation of rich media and interactive content
• Developing for Tru2way, Blu-ray Disc, and other GEM-based platforms
• Exploring new development tools, authoring paradigms, scripting languages, modeling systems, and tools for testing and optimizing content for delivery
• Leveraging best practices for delivering compatible, efficient content across diverse hardware
• Determining which applications will consumers respond to: advanced advertising, interactivity, social computing, widgets -- or none of the above?
• Cool stuff: New approaches and innovative ideas helping to accelerate adoption of rich Internet applications, or applicability of rich media and content.